Guide
What sets the price, how to spot a fake, which references buyers are looking for. Written by the Uhrenkontor editorial team.
27. September 2026 · 9 min read
Stopped, running fast or fogged up? Why repairing a watch before you sell it rarely pays, which small jobs make sense and what to do about water, a cracked crystal or magnetisation.
27. September 2026 · 9 min read
Name, date or dedication on the case back: how an engraving affects the bid, why you are better off not having it polished away and when it can exceptionally add to value.
27. September 2026 · 12 min read
Nothing on Chrono24 below CHF 14'000, yet an offer of CHF 12'000? A worked example sets out the four prices of a watch, how they fit together and which two are so often confused.
12. September 2026 · 8 min read
Authorised dealers on Bahnhofstrasse, independent buyers, purchasing platforms and auction houses: who buys watches in Zurich and how to recognise a reputable one.
12. September 2026 · 9 min read
Dealer, online marketplace, auction house or private sale: a comparison table, the pros and cons of each route and a recommendation on which one suits whom.
12. September 2026 · 21 min read
Every route to a sale, the value factors, the paperwork, the tax position and a safe handover: what you need to know before you sell a luxury watch in Switzerland.
22. Juli 2025 · 7 min read
Weight, engravings, the seconds hand, the cyclops, the movement: the signs by which specialists spot a fake, and why inspection at handover disadvantages nobody.
1. Mai 2025 · 7 min read
Many owners have a watch overhauled before selling it. Why that rarely raises the price by the cost of the service, when it still makes sense and what to do instead.
18. März 2025 · 10 min read
Lost the warranty card, thrown the box away? A Rolex, Breitling or Omega can still be sold. What dealers check without papers, which documents help and how you still get a fair offer.
3. Dezember 2024 · 7 min read
An inherited watch raises questions: who owns it, what is it, may I sell it? A step-by-step guide for heirs, from identification through to the handover.
14. Oktober 2024 · 7 min read
What "full set" actually means, how a warranty card, a certificate and a chronometer certificate differ, and which extras really do influence the value of a watch.